Tourism industry consultant sought EB-2 with NIW. AAO held petitioner established EB-2 eligibility as advanced degree professional with substantial merit for proposed endeavor but failed to show national importance; consulting services lack broader implications beyond specific clients.

An exercise physiologist and entrepreneur sought EB-2 classification and national interest waiver for work in exercise physiology and business. The AAO affirmed the service center's denial because the petitioner failed to demonstrate his proposed endeavor had national importance beyond his individual clients and lacked evidence of substantial economic impact.

Audiovisual production entrepreneur sought NIW for business marketing small and medium enterprises in underserved areas. AAO dismissed appeal, finding substantial merit but no national importance. Unsubstantiated projections and lack of demonstrated broader field impact failed Dhanasar first prong.

Aircraft pilot and entrepreneur seeking NIW for EB-2 exceptional ability classification proposed a pilot staffing company. AAO found substantial merit but no national importance because the endeavor lacked broader impact beyond the company and its clients, with insufficient evidence of economic scale or scope to affect the nation's economy or aviation industry.