EB-2 NIWBusiness and managementIndividualDecided February 2022Dismissed
Outcome: Dismissed
FEB252022_01B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
A marketing manager sought NIW under EB-2. The AAO dismissed the appeal, finding the petitioner failed the first prong of Dhanasar: the specific proposed endeavor lacked national importance. While marketing management is important generally, his particular services showed no demonstrated substantial economic impact or job creation potential.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Proposed endeavor lacks demonstrated national importance; specific marketing services do not extend beyond employer to impact economy broadly.
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Proposed endeavor lacks demonstrated national importance; specific marketing services do not extend beyond employer to impact economy broadly. |
 Well positioned | Not reached / not discussed | First prong failed; second prong not analyzed per Dhanasar framework. |
 Balance favors a waiver | Not reached / not discussed | First prong failed; third prong not analyzed per Dhanasar framework. |
A published decision describes one case. It is not legal advice and not a prediction for yours.