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EB-2 NIWMarketing, media, communicationsIndividualDecided January 2025Dismissed

Outcome: Dismissed

JAN082025_03B5203

Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed

Our summary

Self-petitioner entrepreneur sought NIW for digital marketing specialist work with long-term goal of owning an agency. AAO dismissed appeal, finding endeavor lacked specificity and substance. General occupation claims without detailed descriptions of specific proposed work do not satisfy national importance requirement.

Official PDF

Official PDF ↗

Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.

No criterion in the table was found met in this decision.

What was missing

  • Merit and national importance · Proposed endeavor as digital marketing specialist lacked clear, cognizable description; general occupation insufficient without specific details of work undertaken.

Criteria

CriterionReadingWhy
Merit and national importanceNot metProposed endeavor as digital marketing specialist lacked clear, cognizable description; general occupation insufficient without specific details of work undertaken.
Well positionedNot reached / not discussedFirst prong failure made analysis of remaining prongs unnecessary; reserved by decision.
Balance favors a waiverNot reached / not discussedFirst prong failure made analysis of remaining prongs unnecessary; reserved by decision.

A published decision describes one case. It is not legal advice and not a prediction for yours.

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