EB-2 NIWMarketing, media, communicationsIndividualDecided January 2025Dismissed
Outcome: Dismissed
JAN212025_03B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
Communications specialist and marketing entrepreneur sought NIW via self-owned company (10% ownership) and food-beverage employer role. AAO dismissed, holding petitioner failed to show national importance of specific endeavor despite claims of economic contribution. Industry importance and job creation insufficient.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Claimed endeavor as marketing specialist lacked evidence of national importance; industry importance insufficient; specific endeavor impact not demonstrated.
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Claimed endeavor as marketing specialist lacked evidence of national importance; industry importance insufficient; specific endeavor impact not demonstrated. |
 Well positioned | Not reached / not discussed | First prong failure rendered remaining prongs unnecessary; reserved by decision. |
 Balance favors a waiver | Not reached / not discussed | First prong failure rendered remaining prongs unnecessary; reserved by decision. |
A published decision describes one case. It is not legal advice and not a prediction for yours.