Systems engineer sought NIW to develop business management software for small and medium-sized enterprises. AAO dismissed because petitioner failed to establish national importance of the specific endeavor: while evidence showed his qualifications, the software development focused on serving individual clients without broader industry or economic impact.

A pharmacist sought EB-2 NIW for establishing a pharmaceutical consulting company. The AAO found the proposed endeavor had substantial merit but failed the national importance prong because the petitioner did not demonstrate how the specific consulting services would impact the pharmaceutical industry or broader economy at a national level.

Franchise and business management consultant sought NIW to work as entrepreneur providing consulting services. AAO held petition failed because proposed endeavor lacked demonstrated national importance; generalized economic benefits and small business support insufficient without evidence of broader field impact or substantial economic effects.

A pastor sought NIW classification for a pastoral counseling firm in Pennsylvania. The applicant claimed substantial social and cultural value. The AAO found the endeavor had substantial merit but lacked national importance, finding no evidence of broader field impact, job creation potential, or substantial economic effects beyond specific clients.