EB-2 NIWMarketing, media, communicationsEmployerDecided July 2024Dismissed
Outcome: Dismissed
JUL182024_04B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
A marketing specialist sought NIW under EB-2. The AAO dismissed, finding her proposed endeavor—working with small and medium companies—lacked national importance, as it did not demonstrate broader prospective impact on the marketing industry or U.S. economy.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Petitioner failed to establish national importance; marketing specialist work with small and medium companies lacks broader prospective impact.
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Petitioner failed to establish national importance; marketing specialist work with small and medium companies lacks broader prospective impact. |
 Well positioned | Not reached / not discussed | First prong failure is dispositive; AAO declined to reach second prong per INS v. Bagamasbad. |
 Balance favors a waiver | Not reached / not discussed | First prong failure is dispositive; AAO declined to reach third prong per INS v. Bagamasbad. |
A published decision describes one case. It is not legal advice and not a prediction for yours.