Financial manager seeking EB-2 with NIW claimed endeavor has national importance through financial literacy services to small businesses. AAO held proposed endeavor lacks national importance because it lacks broader field implications and benefits only direct clients, not society broadly.

A financial manager sought EB-2 with national interest waiver for self-employment in financial planning and analysis. The AAO dismissed the appeal, finding the proposed endeavor lacked national importance because benefits would not extend beyond her future employers and customers to impact the broader financial management industry.

A financial manager with advanced degree sought EB-2 NIW classification. Director and AAO agreed substantial merit was established but national importance was not. Petitioner claimed her Brazil-focused financial business would create economic bridges, but lacked independent corroborating evidence; field importance alone was insufficient.

A facility manager sought EB-2 national interest waiver for proposed facility management and sustainability projects. While establishing substantial merit, he failed to demonstrate national importance under Dhanasar because the record lacked evidence of broader field implications, significant U.S. worker employment potential, or substantial positive economic effects beyond individual customer benefits.