EB-2 NIWMarketing, media, communicationsIndividualDecided July 2024Dismissed
Outcome: Dismissed
JUL292024_06B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
Marketing business CEO sought NIW for digital marketing services company targeting small business owners. AAO dismissed appeal, holding that proposed endeavor lacks national importance; petitioner provided inadequate evidence of broader field impact, job creation projections, or substantial positive economic effects commensurate with national importance.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Petitioner failed to establish national importance; marketing services to small businesses lack broader field implications or substantial economic effects beyond client benefits.
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Petitioner failed to establish national importance; marketing services to small businesses lack broader field implications or substantial economic effects beyond client benefits. |
 Well positioned | Not reached / not discussed | Decision did not reach second prong after failing first prong. |
 Balance favors a waiver | Not reached / not discussed | Decision did not reach third prong after failing first prong. |
A published decision describes one case. It is not legal advice and not a prediction for yours.