EB-2 NIWMarketing, media, communicationsIndividualDecided June 2024Dismissed
Outcome: Dismissed
JUN212024_01B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
Digital marketing entrepreneur sought EB-2 national interest waiver for digital marketing business. AAO dismissed, finding proposed endeavor lacked national importance; industry importance does not establish specific endeavor impact, and projected ninety-seven jobs across three locations insufficient to demonstrate national-level significance.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Digital marketing entrepreneur's proposed endeavor lacked national importance; no demonstrated broader implications within field beyond client services or substantial economic effects.
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Digital marketing entrepreneur's proposed endeavor lacked national importance; no demonstrated broader implications within field beyond client services or substantial economic effects. |
 Well positioned | Not reached / not discussed | Not reached because first prong failed, decision dispositive. |
 Balance favors a waiver | Not reached / not discussed | Not reached because first prong failed, decision dispositive. |
A published decision describes one case. It is not legal advice and not a prediction for yours.