A dual-language educator seeks NIW for teaching and educational content development. The AAO dismissed the appeal, holding that although the field has substantial merit, the petitioner failed to detail, quantify, or document where activities will occur or provide evidence of prospective impact rising to national importance.

A global financial services company petitioned for an NIW for a beneficiary developing AI and machine learning solutions. The AAO dismissed the appeal, finding the beneficiary's work, though valuable to the employer, lacked broader industry implications necessary to establish national importance under Dhanasar's first prong.

Software developer seeks NIW claiming field importance. AAO agreed petitioner failed to identify specific endeavor or demonstrate national importance; general assertions about software development do not establish impact beyond employer or customer base.

Self-petitioner aspiring franchise broker sought EB-2 NIW. Claimed experience in automotive repair and past franchisee involvement qualified him to operate franchise brokerage targeting foreign investors. AAO held proposed endeavor lacked sufficient evidence of national importance; petitioner's niche background did not demonstrate positioning to advance multi-industry franchise brokerage.