A business consultant with master's degree seeking EB-2 with national interest waiver to consult small and medium-sized Latino-owned businesses. AAO held the specific endeavor lacks national importance because evidence addresses industry importance, not the proposed business consulting's broader field impact.

Audiovisual production entrepreneur sought NIW for business marketing small and medium enterprises in underserved areas. AAO dismissed appeal, finding substantial merit but no national importance. Unsubstantiated projections and lack of demonstrated broader field impact failed Dhanasar first prong.

Business intelligence analyst seeking EB-2 with NIW claimed all three Dhanasar prongs. AAO affirmed underlying advanced degree eligibility but dismissed appeal, finding proposed business endeavor lacks national importance with no demonstrated prospective impact beyond clients.

An exercise physiologist and entrepreneur sought EB-2 classification and national interest waiver for work in exercise physiology and business. The AAO affirmed the service center's denial because the petitioner failed to demonstrate his proposed endeavor had national importance beyond his individual clients and lacked evidence of substantial economic impact.