EB-2 NIWBusiness and managementIndividualDecided March 2025Dismissed
Outcome: Dismissed
MAR122025_08B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
An entrepreneur seeks NIW as EB-2 advanced degree professional to establish a company offering reputation, positioning, and brand-building consultancy to corporations. The AAO dismissed the appeal because the petitioner failed to show the endeavor has national importance, as it lacks broader implications extending beyond the company's clients to the relevant fields.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Consultancy for corporate reputation and brand building lacks broader implications beyond clients; no national or global field impact demonstrated
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Consultancy for corporate reputation and brand building lacks broader implications beyond clients; no national or global field impact demonstrated |
 Well positioned | Not reached / not discussed | Not reached because prong one failed; decision reserves the issue |
 Balance favors a waiver | Not reached / not discussed | Not reached because prong one failed; decision reserves the issue |
A published decision describes one case. It is not legal advice and not a prediction for yours.