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EB-2 NIWMarketing, media, communicationsIndividualDecided March 2025Dismissed

Outcome: Dismissed

MAR172025_03B5203

Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed

Our summary

Marketing professional consultant sought EB-2 NIW classification. Petitioner claimed proposed business endeavor in marketing and advertising would benefit U.S. through job creation and economic contribution. AAO held the proposed endeavor lacks sufficient national importance because it lacks broader implications beyond the petitioner's company and clients, and merely working in an important field is insufficient.

Official PDF

Official PDF ↗

Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.

No criterion in the table was found met in this decision.

What was missing

  • Merit and national importance · Proposed endeavor lacks national or global implications; merely working in marketing field insufficient for national importance

Criteria

CriterionReadingWhy
Merit and national importanceNot metProposed endeavor lacks national or global implications; merely working in marketing field insufficient for national importance
Well positionedNot reached / not discussedNot reached because first prong failed; decision reserves analysis of second prong
Balance favors a waiverNot reached / not discussedNot reached because first prong failed; decision reserves analysis of third prong

A published decision describes one case. It is not legal advice and not a prediction for yours.

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