EB-1AMarketing, media, communicationsIndividualDecided March 2026Dismissed
Outcome: Dismissed
MAR172026_03B2203
Published materialMetAwardsNot metHigh salaryNot metLeading or critical roleNot metOriginal contributionsNot metFinal meritsNot reached / not discussed
Our summary
Director of growth marketing claims five criteria; AAO found only published material met. Petitioner demonstrated one of three required initial criteria. Because threshold not satisfied, AAO declined final merits determination and dismissed appeal based on insufficient evidentiary foundation.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
What the AAO accepted
- Published material · Ad Age article naming petitioner and discussing her advertising campaign contributions
What was missing
- Awards · No major, internationally recognized award demonstrated
- High salary · No establishment of salary high relative to others in field
- Leading or critical role · Department lacks demonstrated distinguished reputation required by criterion
- Original contributions · Contributions not shown to rise to level of major significance in field
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Published material | Met | Ad Age article naming petitioner and discussing her advertising campaign contributions |
 Awards | Not met | No major, internationally recognized award demonstrated |
 High salary | Not met | No establishment of salary high relative to others in field |
 Leading or critical role | Not met | Department lacks demonstrated distinguished reputation required by criterion |
 Original contributions | Not met | Contributions not shown to rise to level of major significance in field |
 Final merits | Not reached / not discussed | Not reached because petitioner failed initial evidence threshold |
A published decision describes one case. It is not legal advice and not a prediction for yours.