EB-2 NIWBusiness and managementIndividualDecided March 2025Dismissed
Outcome: Dismissed
MAR202025_07B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
Trade marketing and ecommerce consultant with MBA sought EB-2 NIW. AAO affirmed dismissal, finding proposed endeavor lacks national importance under Dhanasar framework. Evidence of professional skills and industry reports insufficient; no demonstration of broader impact beyond petitioner's company or customers.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Proposed trade marketing and ecommerce consulting endeavor lacks evidence of national or global significance, potential U.S. employment, or substantial economic effects
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Proposed trade marketing and ecommerce consulting endeavor lacks evidence of national or global significance, potential U.S. employment, or substantial economic effects |
 Well positioned | Not reached / not discussed | Second prong not reached; first prong dispositive. Director also found second prong met but AAO declined to address given first prong failure |
 Balance favors a waiver | Not reached / not discussed | Third prong not reached because first prong failed; AAO declined to address remaining arguments as dispositive issue already determined |
A published decision describes one case. It is not legal advice and not a prediction for yours.