Business manager sought NIW as EB-2 advanced degree professional. AAO dismissed appeal, affirming director's determination that while endeavor had substantial merit, applicant failed to demonstrate national importance under Dhanasar, lacking evidence of projected economic impact or job creation beyond individual company benefit.

An event planner and manager seeks a national interest waiver to establish an event management company in Florida. The AAO dismissed the appeal because the petitioner failed to demonstrate the proposed endeavor has national importance, lacking specific evidence of substantial economic effects, job creation at regional or national scale, or broader field impact.

A general and operations manager seeking EB-2 with national interest waiver to operate an HVAC company. AAO dismissed appeal because petitioner failed to establish that the specific endeavor had national importance despite demonstrating substantial merit; claims about general industry need and economic benefits were unsupported by probative evidence.

Audiovisual production entrepreneur sought NIW for business marketing small and medium enterprises in underserved areas. AAO dismissed appeal, finding substantial merit but no national importance. Unsubstantiated projections and lack of demonstrated broader field impact failed Dhanasar first prong.