Financial manager sought EB-2 NIW. AAO held the proposed endeavor lacked national importance because it would not impact the financial field broadly and lacked significant potential for U.S. employment or substantial economic effects. Appeal dismissed.

A financial manager with advanced degree sought EB-2 NIW classification. Director and AAO agreed substantial merit was established but national importance was not. Petitioner claimed her Brazil-focused financial business would create economic bridges, but lacked independent corroborating evidence; field importance alone was insufficient.

A career development mentor and training consultant in beauty services sought EB-2 national interest waiver. The AAO dismissed because her consulting company for beauty salons lacked national importance: it would not impact the industry broadly, and projections of modest revenue and two employees did not establish substantial economic effects nationally.

An entrepreneur seeking EB-2 with NIW for an environmentally friendly cleaning products company in Florida claimed nineteen years of experience and unique expertise. The AAO affirmed denial, finding the proposed endeavor lacked national importance; it would not impact the industry broadly or substantially employ U.S. workers.