Audiovisual production entrepreneur sought NIW for business marketing small and medium enterprises in underserved areas. AAO dismissed appeal, finding substantial merit but no national importance. Unsubstantiated projections and lack of demonstrated broader field impact failed Dhanasar first prong.

Business manager sought NIW as EB-2 advanced degree professional. AAO dismissed appeal, affirming director's determination that while endeavor had substantial merit, applicant failed to demonstrate national importance under Dhanasar, lacking evidence of projected economic impact or job creation beyond individual company benefit.

Business administrator self-petitioner with advanced degree and qualifying experience seeking national interest waiver. The AAO agreed the petitioner met underlying EB-2 requirements but dismissed the appeal, finding the proposed business training and consulting work lacked sufficient national importance beyond individual trainees.

A consultant sought EB-2 classification with a national interest waiver for a business providing marketing and digital services to disadvantaged small businesses. The AAO affirmed denial, finding the endeavor lacks national importance despite industry articles establishing merit; services benefit only immediate clients without broader implications for the field.