EB-2 NIWMarketing, media, communicationsIndividualDecided May 2024Dismissed
Outcome: Dismissed
MAY062024_01B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
Sales and marketing entrepreneur petitioned for NIW for marketing consulting firm serving nonprofits. Claimed all three Dhanasar prongs. AAO found endeavor lacks national importance despite serving nonprofit sector; lacks broader implications and substantial U.S. employment potential, and dismissed without addressing remaining prongs.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Marketing consulting platform for nonprofit organizations lacks national importance; no substantial positive economic effects or significant employment potential demonstrated.
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Marketing consulting platform for nonprofit organizations lacks national importance; no substantial positive economic effects or significant employment potential demonstrated. |
 Well positioned | Not reached / not discussed | Director found petitioner well-positioned; first prong failure dispositive, remaining prongs not addressed. |
 Balance favors a waiver | Not reached / not discussed | First prong failure dispositive; balance analysis not conducted due to insufficient showing of national importance. |
A published decision describes one case. It is not legal advice and not a prediction for yours.