A cosmetologist seeks EB-2 exceptional ability classification and national interest waiver for training and business coaching endeavors. The AAO dismissed the appeal, finding the proposed endeavor lacked national importance and broader field implications required under Dhanasar framework.

A marketing and product development executive sought EB-2 classification as an advanced degree professional and national interest waiver. The AAO affirmed denial because her proposed endeavor to develop beauty industry products lacked national importance; impact limited to specific employer benefit rather than broad industry or economic effect.

Skincare specialist seeking EB-2 NIW for personalized skincare business addressing dermatology, aesthetics, and mental health integration. AAO found petitioner failed to establish underlying EB-2 eligibility and did not satisfy first Dhanasar prong: proposed business lacks demonstrated national importance. Appeal dismissed.

Advanced degree professional seeks NIW for business endeavor supporting small and medium-sized enterprises. Claimed alignment with U.S. government initiatives and economic benefits would establish national importance. AAO found vague assertions without specific details or probative evidence of broader industry impact; merely working in important field insufficient without demonstrating specific endeavor's national importance.