A financial consultant seeks NIW for EB-2 claiming his financial management and capital investment advice would improve business competitiveness and economic impact. The AAO affirmed denial, finding substantial merit but no national importance because the endeavor lacks corroborating evidence of impact beyond his clientele.

Logistics business owner sought EB-2 NIW. AAO dismissed the appeal, holding that while the endeavor has substantial merit, it fails the national importance prong because benefits to individual clients do not rise to national impact or demonstrate substantial positive economic effects.

A business and finance administrator sought EB-2 advanced degree classification with national interest waiver. The AAO dismissed the appeal, finding the petitioner's proposed endeavor lacked sufficient specificity and national importance; consulting services were too general to demonstrate broader field impact.

Treasurer and controller seeking EB-2 advanced degree classification and national interest waiver. AAO dismissed appeal, finding insufficient evidence that his proposed financial management endeavor has substantial merit or national importance as required by Dhanasar first prong; work lacks regional or national population impact.