EB-2 NIWMarketing, media, communicationsIndividualDecided November 2025Dismissed
Outcome: Dismissed
NOV242025_04B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
Marketing entrepreneur seeks NIW for digital marketing business in New Jersey. Petition claimed substantial merit and national importance. AAO found substantial merit but no national importance; business serves only individual clients without broader field impact or substantial economic effects warranting waiver.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Proposed digital marketing business lacks national importance; field importance alone insufficient; no substantial prospective economic impact or job creation demonstrated.
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Proposed digital marketing business lacks national importance; field importance alone insufficient; no substantial prospective economic impact or job creation demonstrated. |
 Well positioned | Not reached / not discussed | First prong failed; second prong not reached or analyzed. |
 Balance favors a waiver | Not reached / not discussed | First prong failed; third prong not reached or analyzed. |
A published decision describes one case. It is not legal advice and not a prediction for yours.