Business administrator sought EB-2 with NIW for consulting company helping businesses avoid closure. AAO dismissed appeal, finding substantial merit but no national importance; petitioner failed to demonstrate impact beyond company clientele or substantial U.S. job creation.

A business administrator seeks EB-2 national interest waiver. The AAO dismissed the appeal, finding the petitioner failed to establish national importance of the proposed endeavor under Dhanasar's first prong. General statements about business field importance and prospective economic benefits do not demonstrate the specific endeavor has substantial positive national impact.

Self-petitioner business manager seeks EB-2 NIW to transform struggling companies through management consulting. AAO held proposed endeavor lacks national importance; petitioner's skills relate to second prong, but specific endeavor shows no prospective impact beyond clients or substantial regional or national economic effects.

Interior design entrepreneur sought EB-2 NIW classification. She claimed her endeavor would provide valuable services to clients and contribute to U.S. competitiveness and economy. AAO held her proposed work lacks national importance because she showed no prospective impact on her field, real estate and construction industries, or economy broadly, and offered no evidence of significant job creation or substantial positive economic effects.