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EB-2 NIWMarketing, media, communicationsIndividualDecided October 2023Dismissed

Outcome: Dismissed

OCT172023_01B5203

Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed

Our summary

Marketing entrepreneur sought NIW under EB-2 advanced degree. Did not establish qualifying advanced degree; claimed national importance via job creation and climate resilience marketing. AAO agreed substantial merit shown but rejected national importance, finding limited personnel and economic impact insignificant for industry scale.

Official PDF

Official PDF ↗

Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.

No criterion in the table was found met in this decision.

What was missing

  • Merit and national importance · Marketing agency with sustainability focus lacks evidence of significant economic impact relative to 100,000-person industry generating 50 billion annually.

Criteria

CriterionReadingWhy
Merit and national importanceNot metMarketing agency with sustainability focus lacks evidence of significant economic impact relative to 100,000-person industry generating 50 billion annually.
Well positionedNot reached / not discussedFirst prong failed; second prong not reached per Dhanasar framework.
Balance favors a waiverNot reached / not discussedFirst prong failed; third prong not reached per Dhanasar framework.

A published decision describes one case. It is not legal advice and not a prediction for yours.

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