A business consultant with master's degree seeking EB-2 with national interest waiver to consult small and medium-sized Latino-owned businesses. AAO held the specific endeavor lacks national importance because evidence addresses industry importance, not the proposed business consulting's broader field impact.

An entrepreneur seeks NIW as EB-2 advanced degree professional to establish a company offering reputation, positioning, and brand-building consultancy to corporations. The AAO dismissed the appeal because the petitioner failed to show the endeavor has national importance, as it lacks broader implications extending beyond the company's clients to the relevant fields.

A marketing manager with an advanced degree sought a national interest waiver. The AAO withdrew the service center's favorable first-prong finding, concluding the proposed marketing services lacked national importance because the benefit was limited to employers and clients, with no shown broader or economic impact. Later prongs were not reached and the appeal was dismissed.

CEO with advanced degree sought EB-2 NIW for self-employed consulting firm in business development and global trade. AAO held proposed endeavor, though of substantial merit, lacks national importance; petitioner failed to show broader implications or economic effects rising to national level.