Business consultant seeking NIW for EB-2 classification. Petitioner claimed proposed business training and consulting endeavor would create jobs and contribute to economy. AAO held claimed endeavor lacks specific plan demonstrating national impact; experience and talent do not establish broad field impact at national level.

A marketing consultant seeks NIW status to operate a digital and traditional marketing agency serving small and medium-sized businesses. The AAO acknowledged substantial merit but found the business plan insufficient to demonstrate national importance because benefits would not extend beyond individual client companies to impact the marketing industry.

A marketing consultant with advanced degree sought EB-2 NIW to establish marketing consultancy in the United States. The AAO found substantial merit but dismissed because she failed to show national importance. Her fifth-year revenue and employment projections were insufficient; focus must be specific endeavor impact, not field importance.

An agricultural and construction consultant with an advanced degree sought EB-2 NIW to start a consulting company. The AAO dismissed the appeal because the petitioner failed to demonstrate the proposed endeavor had substantial merit and national importance, lacking specific evidence of prospective impact beyond serving individual clients.