Business and marketing professional seeking EB-2 classification with national interest waiver for marketing and business consulting firm. Qualified as advanced degree professional but failed first Dhanasar prong. AAO found firm would not employ substantial U.S. workers or create significant economic impact beyond serving own clientele.

An entrepreneur seeks NIW as EB-2 advanced degree professional to establish a company offering reputation, positioning, and brand-building consultancy to corporations. The AAO dismissed the appeal because the petitioner failed to show the endeavor has national importance, as it lacks broader implications extending beyond the company's clients to the relevant fields.

Advanced degree professional seeks EB-2 classification with national interest waiver for business development endeavor. AAO dismissed appeal, finding proposed work extending to business associations lacks demonstrated national or global implications, does not directly employ workers, and fails to show significant positive economic effects indicative of national importance.

A marketing manager and entrepreneur sought NIW for a marketing services company claiming economic impact and job creation. AAO held proposed endeavor lacked national importance because petitioner did not demonstrate how her specific company would sufficiently impact the industry or economy beyond prospective clients.