Self-petitioner, financial adviser seeking EB-2 with NIW, proposed advisory services to small businesses post-COVID. AAO found substantial merit but reversed director's adverse substantial merit ruling and upheld denial on national importance; proposed work limited to Texas oil and gas SMEs lacks broader economic or field impact.

A financial director and entrepreneur with an advanced degree in finance sought NIW for work as finance director at a used car dealership. The AAO found her original endeavor lacked substantial merit and national importance due to vague descriptions and generic claims about economic benefits without specific, prospective impact evidence.

An entrepreneur seeks NIW as EB-2 advanced degree professional to establish a company offering reputation, positioning, and brand-building consultancy to corporations. The AAO dismissed the appeal because the petitioner failed to show the endeavor has national importance, as it lacks broader implications extending beyond the company's clients to the relevant fields.

An IT consultant with an advanced degree sought EB-2 and NIW. The Director approved the underlying advanced degree classification but denied the waiver. The AAO dismissed the appeal, finding the petitioner's proposed IT consulting business lacked evidence of national importance under the first Dhanasar prong.