Public relations consultant seeking NIW for EB-2. Claimed public relations work has national importance via articles and employment projections. AAO dismissed, affirming Director's finding that contradictory evidence and generic field importance do not establish national importance of petitioner's specific endeavor.

Advanced degree holder in transportation field self-petitioner seeks NIW for company providing truck driver services in Florida. Director found endeavor had substantial merit but lacked national importance and broader implications beyond customers and employees. Petitioner on appeal argued against numerical thresholds for economic impact but provided no evidence of regional or national economic significance. AAO affirmed dismissal.

Accounting and finance manager seeking NIW. Met substantial merit but failed national importance requirement. AAO dismissed appeal, finding that general importance of accounting and finance field is insufficient and petitioner failed to show proposed endeavor impacts STEM field or critical emerging technology.

Geoscientist and data scientist holding advanced degree seeking NIW. Petitioner proposed climate and groundwater modeling research with potential government decision-making and sustainability benefits. AAO held proposed endeavor lacks national importance despite field relevance; supporting letters addressed petitioner's qualifications, not endeavor's broader impact or employment potential.