Executive manager in business seeks EB-2 NIW. Has advanced degree and substantial merit for proposed endeavor but failed to establish national importance of working as executive manager in finance sector. Decision focuses on specific endeavor impact, not industry importance.

Financial manager seeking EB-2 with NIW for business consulting platform. Qualified for EB-2 advanced degree category. AAO found proposed endeavor has substantial merit but lacks national importance; benefits do not extend beyond employer and clients to impact field or national economy.

Financial manager proposes self-funded fintech venture offering AI-driven financial guidance to economically distressed communities. Claimed national importance based on field value and target population impact. AAO affirmed denial: specific endeavor lacks demonstrated substantial economic impact, employment potential, or concrete implementation plan meeting national importance threshold.

A financial manager sought EB-2 with national interest waiver for self-employment in financial planning and analysis. The AAO dismissed the appeal, finding the proposed endeavor lacked national importance because benefits would not extend beyond her future employers and customers to impact the broader financial management industry.