A business manager and consultant with an advanced degree sought EB-2 NIW to establish a consulting company in financial education and business administration. The AAO dismissed the appeal because the petitioner failed to demonstrate national importance, lacking evidence that the proposed endeavor would impact the fields more broadly beyond serving individual clients.

HR and organizational development consultant with advanced degree sought NIW as EB-2 professional. AAO dismissed, finding field importance does not establish national importance of specific proposed endeavor; petitioner presented new evidence on appeal but failed to demonstrate prospective impact beyond prospective clients.

Logistics business owner sought EB-2 NIW. AAO dismissed the appeal, holding that while the endeavor has substantial merit, it fails the national importance prong because benefits to individual clients do not rise to national impact or demonstrate substantial positive economic effects.

A language educator with an advanced degree sought EB-2 NIW classification. The AAO dismissed because the petitioner failed the first Dhanasar prong: while her endeavor in language education had substantial merit, she did not demonstrate national importance. Her curriculum development and teaching activities lacked broader implications beyond her immediate students and employer.