An entrepreneur seeks NIW as EB-2 advanced degree professional to establish a company offering reputation, positioning, and brand-building consultancy to corporations. The AAO dismissed the appeal because the petitioner failed to show the endeavor has national importance, as it lacks broader implications extending beyond the company's clients to the relevant fields.

A business manager with advanced degree seeks NIW for EB-2 classification. The AAO dismissed the appeal, finding substantial merit in her proposed business consulting endeavor but no national importance because typical business management duties lack broader implications and she provided only generalizations about economic effects.

Accountant with advanced degree sought NIW. AAO found proposed endeavor lacked national importance despite working in important field. Merely providing accounting services to individual employers does not impact accounting profession broadly; speculative testimony about potential benefits insufficient.

An individual of exceptional ability in occupational safety and business sought EB-2 classification and national interest waiver. The AAO dismissed the appeal because although the substantial merit was established, the petitioner failed to demonstrate that her proposed training and consulting business had national importance as required by the Dhanasar framework.