Fashion professional sought NIW for EB-2 classification as individual of exceptional ability. Petitioner failed to meet initial evidence requirements for exceptional ability under regulatory criteria. AAO held proposed endeavor lacked national importance and failed to demonstrate substantial positive economic effects or broader industry impact.

Marketing specialist sought EB-2 national interest waiver classification. Petitioner had advanced degree but failed to establish proposed endeavor's substantial merit and national importance under first Dhanasar prong. AAO found personal qualifications immaterial to national importance analysis, which focuses on specific prospective endeavor, not field or profession.

Fashion designer seeks EB-2 advanced degree professional with national interest waiver for sustainable bespoke design practice. AAO found petitioner qualified for underlying EB-2 classification but failed first Dhanasar prong: proposed production model not sufficiently innovative. Appeal dismissed.

An entrepreneur seeks NIW as EB-2 advanced degree professional to establish a company offering reputation, positioning, and brand-building consultancy to corporations. The AAO dismissed the appeal because the petitioner failed to show the endeavor has national importance, as it lacks broader implications extending beyond the company's clients to the relevant fields.