Legal analyst with advanced degree sought national interest waiver for self-employment. AAO affirmed denial under Dhanasar because proposed endeavor lacked national importance; petitioner's business would serve only local clients without broader field implications or substantial economic effects beyond her own enterprise.

A marketing and product development executive sought EB-2 classification as an advanced degree professional and national interest waiver. The AAO affirmed denial because her proposed endeavor to develop beauty industry products lacked national importance; impact limited to specific employer benefit rather than broad industry or economic effect.

A marketing consultant seeks NIW status to operate a digital and traditional marketing agency serving small and medium-sized businesses. The AAO acknowledged substantial merit but found the business plan insufficient to demonstrate national importance because benefits would not extend beyond individual client companies to impact the marketing industry.

Marketing consultant entrepreneur sought EB-2 national interest waiver. AAO affirmed dismissal, finding her proposed marketing consulting services lacked national importance under Dhanasar's first prong; the endeavor's benefits would not extend beyond her company and clientele to impact the field or economy broadly.