EB-2 NIWBusiness and managementIndividualDecided August 2024Dismissed
Outcome: Dismissed
AUG072024_04B5203
Merit and national importanceNot metWell positionedNot reached / not discussedBalance favors a waiverNot reached / not discussed
Our summary
An entrepreneur seeking EB-2 NIW for a digital marketing and mobile app consultancy business claimed substantial merit and national importance. AAO agreed substantial merit was established but held the specific endeavor lacked national importance because it showed no broader implications beyond the company and its customers.
Official PDF
Official PDF ↗Published by USCIS. The summary is ours, in our own words; the decision text is on uscis.gov.
No criterion in the table was found met in this decision.
What was missing
- Merit and national importance · Petitioner established substantial merit but failed to demonstrate national importance of digital marketing and app consultancy business; lacks broader implications to field.
Criteria
| Criterion | Reading | Why |
|---|---|---|
 Merit and national importance | Not met | Petitioner established substantial merit but failed to demonstrate national importance of digital marketing and app consultancy business; lacks broader implications to field. |
 Well positioned | Not reached / not discussed | Not reached because first prong fails; decision reserves analysis of second and third prongs. |
 Balance favors a waiver | Not reached / not discussed | Not reached because first prong fails; decision reserves analysis of second and third prongs. |
A published decision describes one case. It is not legal advice and not a prediction for yours.