A professional sought EB-2 with NIW to establish a freight transportation company proposing to employ 20 workers. The AAO dismissed, finding insufficient evidence of national importance. The proposed endeavor would benefit specific customers and local employment without demonstrating broader implications for the transportation field.

Marketing professional consultant sought EB-2 NIW classification. Petitioner claimed proposed business endeavor in marketing and advertising would benefit U.S. through job creation and economic contribution. AAO held the proposed endeavor lacks sufficient national importance because it lacks broader implications beyond the petitioner's company and clients, and merely working in an important field is insufficient.

A legal consultant sought EB-2 NIW classification with advanced degree. The AAO found she failed to establish five years progressive experience required for advanced degree professional status, thus ineligible for underlying EB-2 classification. Even considering Dhanasar merits, the proposed endeavor lacked demonstrated national importance.

Communications specialist and marketing entrepreneur sought NIW via self-owned company (10% ownership) and food-beverage employer role. AAO dismissed, holding petitioner failed to show national importance of specific endeavor despite claims of economic contribution. Industry importance and job creation insufficient.