Published AAO appeal decisions

An advertising and marketing manager sought a national interest waiver for EB-2 classification. The AAO dismissed because her proposed work developing and marketing sustainable bee products lacked national importance, lacking evidence of national or global field implications or substantial economic effects beyond her employer.

Assistant professor of advertising seeking EB-1A extraordinary ability classification claimed four criteria; met three (judging, scholarly articles, leading role). AAO dismissed appeal, finding petitioner failed final merits step: evidence does not demonstrate sustained national or international acclaim required to place her among field's top tier.

Marketing entrepreneur seeks NIW for digital marketing business in New Jersey. Petition claimed substantial merit and national importance. AAO found substantial merit but no national importance; business serves only individual clients without broader field impact or substantial economic effects warranting waiver.

A media entrepreneur working in digital marketing sought extraordinary ability classification on her own behalf. She claimed many evidentiary criteria, and the appeal addressed awards, published material, original contributions and possibly scholarly articles. The AAO dismissed the appeal because the evidence lacked award criteria, proof of major media status, and proof of contributions of major significance.

A marketing director met three evidentiary criteria but failed the final merits determination. The AAO affirmed SCOPS' reasoned consideration of evidence, including letters provided in response to notice of intent to deny. The petitioner made general unsupported assertions of error and provided no additional evidence that sustained national or international acclaim was established.

Content developer and influencer from Brazil sought extraordinary ability classification. Claimed six criteria. Decision found only one criterion met and withdrew SCOPS finding on exhibitions. Appeal dismissed because petitioner failed to satisfy three required criteria.

Digital marketing consultant and entrepreneur seeks EB-2 national interest waiver for AI-based SME platform. Applicant claimed substantial merit and national importance; AAO found proposed endeavor had merit but lacked demonstrated national importance because evidence did not show significant employment potential, substantial economic impact, or broader industry implications beyond applicant's business.

An advertising firm sought to employ a strategist under the EB-2 advanced degree category, not a national interest waiver. The job did not require an advanced degree. The firm asked on appeal to recategorize the petition as a professional filing, but the AAO declined because the request came too late, and also noted missing ability-to-pay evidence.

Journalist and media manager claimed extraordinary ability under EB-1A. Petitioner failed to establish three of ten regulatory criteria: no major award, membership evidence inadequate, and judging experience not equivalent to policy standard. Appeal dismissed, SCOPS denial affirmed.

A digital marketing business consultant and entrepreneur sought EB-2 exceptional ability classification with a national interest waiver. The AAO disagreed with the service center that three criteria were met, finding none of the first five satisfied, and declined to reach the sixth, the final merits, or the Dhanasar framework.

A communications professional seeking EB-2 classification with national interest waiver claimed she would establish a marketing company as CEO. The AAO dismissed the appeal, finding her proposed endeavor would serve only direct clients without demonstrating broader implications or substantial national economic effects required for national importance.

Marketing and communications strategist seeking EB-1A for extraordinary ability. Claimed published material, scholarly articles, and exhibitions criteria. AAO found all three criteria unmet: publications lacked proper documentation and publication venue verification; scholarly articles insufficient under professional publication requirement; panel participation did not constitute artistic display.

Journalist sought EB-1A extraordinary ability. Claimed four criteria; established only two: judging and leading critical role. Awards insufficient documentation; no evidence of national recognition. High salary claim lacked comparable industry data. Failed to meet three-criterion threshold for final merits analysis.

Sports journalist claimed three EB-1A criteria. AAO found broadcast journalism evidence comparable to artistic exhibitions criterion. Leading role claim failed because award lacked national or international recognition. Only two criteria met; three required, so appeal dismissed without final merits determination.

A marketing and communications specialist claimed EB-1A extraordinary ability. The AAO found the Director correctly characterized her field as business rather than journalism and affirmed she failed to meet three of six claimed evidentiary criteria, falling below the minimum threshold required for final merits analysis.

Marketing professional consultant sought EB-2 NIW classification. Petitioner claimed proposed business endeavor in marketing and advertising would benefit U.S. through job creation and economic contribution. AAO held the proposed endeavor lacks sufficient national importance because it lacks broader implications beyond the petitioner's company and clients, and merely working in an important field is insufficient.

Marketing executive filed EB-1A petition; dismissed prior appeal. Motion presented new evidence on awards, published material, and judging criteria. AAO held new evidence insufficient; petitioner meets only one criterion, below three-criterion threshold.

Communications specialist and marketing entrepreneur sought NIW via self-owned company (10% ownership) and food-beverage employer role. AAO dismissed, holding petitioner failed to show national importance of specific endeavor despite claims of economic contribution. Industry importance and job creation insufficient.

Self-petitioner entrepreneur sought NIW for digital marketing specialist work with long-term goal of owning an agency. AAO dismissed appeal, finding endeavor lacked specificity and substance. General occupation claims without detailed descriptions of specific proposed work do not satisfy national importance requirement.